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Brand and Identity
Canis Active
![](https://static.wixstatic.com/media/fd72259178fc4385bc0819657ff8dce4.jpg/v1/fill/w_204,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/fd72259178fc4385bc0819657ff8dce4.jpg)
PROJECT: STUDENT PROJECT
CanisActive was a project that dealt with creating a business plan for a company. The idea of creating a company that creates outdoor clothing for dogs was due to some of the struggles that I faced personally with my dog when walking him in Toronto's winter snow and also in California's scorching summer days. This active wear is to protect your furry friend in extreme weather. The company name is made up of the latin word "canis" which means dog or canine, and joined with "active" to state that the clothing is functional for the active pup.
![CA-p1.png](https://static.wixstatic.com/media/30e94c_ac2f98e1c049451581d3a46f2714287b~mv2.png/v1/fill/w_979,h_606,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/CA-p1.png)
![CA-p2.png](https://static.wixstatic.com/media/30e94c_9816c20b91924019bfe57272ce02f1f0~mv2.png/v1/fill/w_49,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CA-p2.png)
![CA-p3.png](https://static.wixstatic.com/media/30e94c_46d6a6d6f5284afb9b1d4d3a33dae9dd~mv2.png/v1/fill/w_49,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CA-p3.png)
![CA-p4.png](https://static.wixstatic.com/media/30e94c_a78279ee12cd472f94df08a29b97689d~mv2.png/v1/fill/w_49,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CA-p4.png)
![CA-p5.png](https://static.wixstatic.com/media/30e94c_7eca63bf9d3245408bf97b0547ee1bd0~mv2.png/v1/fill/w_49,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CA-p5.png)
![CA-p6.png](https://static.wixstatic.com/media/30e94c_1ab677149c3045bfa646ee90133dd77a~mv2.png/v1/fill/w_49,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CA-p6.png)
![CA-p7.png](https://static.wixstatic.com/media/30e94c_208adde92b27426e9e9e7aee84322070~mv2.png/v1/fill/w_49,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CA-p7.png)
![CA-p8.png](https://static.wixstatic.com/media/30e94c_8ba7b8d558404d41a0f0fb82367935fb~mv2.png/v1/fill/w_49,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CA-p8.png)
![CA-p9.png](https://static.wixstatic.com/media/30e94c_87692dd196364d5190768c1941ae04ea~mv2.png/v1/fill/w_49,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/CA-p9.png)
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