PROJECT: STUDENT PROJECT

SPRUCE Cosmetics was a student project where I had to create the branding for an online makeup store. The name "Spruce" came to be due to the phrase "spruce up". To compliment the name, the logo element is a Spruce tree. The colors chosen for this project symbolize fresh, youthful, playful, all while having a sophisticated and elegant feel to it. SPRUCE Cosmetics was created to promote skin health and self-love. The makeup palette consists of nude shades, and any imagery should be bold and sharp to add contrast.