Natalia Burris // Portfolio
Transforming brand vision into measurable business growth through strategic design leadership.
View Projects
Follow On LinkedIn
Design Operations
Building scalable systems and improving team efficiency.
Cross-Functional Partnership
Collaborating with Product, Marketing, and Engineering to drive ROI.
Strategic Brand Leadership
Translating business goals into visual narratives.
Curated Works
The curated selection below showcases my approach to design as a primary driver of enterprise growth and operational efficiency. These projects highlight my leadership in design direction, strategic planning, and the architecting of scalable design systems. From data-driven decision making to multi-channel campaign orchestration, my focus is on translating complex business objectives into high-impact brand experiences. Every project here represents a proven track record of cross-functional collaboration, technical innovation, and measurable results.
Scaling Brand Operations
Invoca brand guidelines (2019 - 2024)
How I engineered a unified design ecosystem to increase team velocity and ensure 100 percent brand cohesion across all global touchpoints.
View Project
Architecting Thought Leadership
eBook & AI Workflow implementation Project case study
How I led the creative orchestration of a global research initiative, delivering 8 industry-specific reports and an innovative AI-driven multimedia rollout.
View Project
The Ultimate Guide to Conversational Intelligence
Interactive eBook
This carefully designed interactive guide informs contact center managers on how conversational intelligence improves sales conversions. Learn about the process in how this guide went from concept to execution.
View Project
Deltapath Mobile
Ux/Ui Design
Deltapath Mobile revolutionized the way business communication and virtual meetings are conducted. As a part of this project, I designed the user interface for the mobile application's login and call screens, as well as created visuals for product promotions to showcase the innovative features and benefits of the app.
View Project
Deltapath Corporate Video
Video Direction and Production
Brand video creation, outlining the need to proper unified communications tools and the role that Deltapath plays in filling the gap between the advancments of modern communiation tech and outdated appliances.
View Project
Conversation Intelligence Heroes
Corporate Community Brand Advocacy Initiative
Building community and brand advocacy for Invoca. Establishing a presence that would make customers happy to be sharing their experience and insights revolving Invoca. The importance of building community for a company is imperative, and designing to support these efforts was such a great experience.
View Project
Deep Dives
Exploring the fascinating processes and creative challenges behind projects that were too interesting not to share.
How a Spooky Creative Strategy Generated $1.5M+ in Pipeline Growth: The "Don't Get Ghosted" Campaign Case Study
How strategic creative execution transformed a playful Halloween concept into $1.5M in measurable pipeline growth.
Get the Full Breakdown
→
Bringing Customer Stories to Life: Integrating Text-to-Voice AI into Community Insights Videos
How I used text-to-voice AI to turn customer feedback into compelling video content that strengthens community engagement and scales storytelling efforts.
Get the Full Breakdown →
Testimonials
Leadership Validation
A bit about me...
Creative Director with over 10 years of experience driving enterprise-level growth through data-driven strategy and visual storytelling. I specialize in building high-performing teams and scalable design systems that delivered $1.5M in pipeline results.
Learn More
Curated Works
I partnered with the Senior Manager of Account Based Marketing in creating an AI bot using Gumloop to streamline the process of creating and deploying display ads. A total time saver going from two days worth of work narrowed to 1 hour.
AI Passion Project 2026
Most Complete Workflow
%
Invocan participants across 7 departments.
85+
Project submissions
7
Award categories
Natalia Burris // Portfolio
Transforming brand vision into measurable business growth through strategic design leadership.
View Projects
Follow On LinkedIn
Design Operations
Building scalable systems and improving team efficiency.
Cross-Functional Partnership
Collaborating with Product, Marketing, and Engineering to drive ROI.
Strategic Brand Leadership
Translating business goals into visual narratives.
Curated Works
The curated selection below showcases my approach to design as a primary driver of enterprise growth and operational efficiency. These projects highlight my leadership in design direction, strategic planning, and the architecting of scalable design systems. From data-driven decision making to multi-channel campaign orchestration, my focus is on translating complex business objectives into high-impact brand experiences. Every project here represents a proven track record of cross-functional collaboration, technical innovation, and measurable results.
Scaling Brand Operations
Invoca brand guidelines (2019 - 2024)
How I engineered a unified design ecosystem to increase team velocity and ensure 100 percent brand cohesion across all global touchpoints.
View Project
Architecting Thought Leadership
eBook & AI Workflow implementation Project case study
How I led the creative orchestration of a global research initiative, delivering 8 industry-specific reports and an innovative AI-driven multimedia rollout.
View Project
The Ultimate Guide to Conversational Intelligence
Interactive eBook
This carefully designed interactive guide informs contact center managers on how conversational intelligence improves sales conversions. Learn about the process in how this guide went from concept to execution.
View Project
Deltapath Mobile
Ux/Ui Design
Deltapath Mobile revolutionized the way business communication and virtual meetings are conducted. As a part of this project, I designed the user interface for the mobile application's login and call screens, as well as created visuals for product promotions to showcase the innovative features and benefits of the app.
View Project
Deltapath Corporate Video
Video Direction and Production
Brand video creation, outlining the need to proper unified communications tools and the role that Deltapath plays in filling the gap between the advancments of modern communiation tech and outdated appliances.
View Project
Conversation Intelligence Heroes
Corporate Community Brand Advocacy Initiative
Building community and brand advocacy for Invoca. Establishing a presence that would make customers happy to be sharing their experience and insights revolving Invoca. The importance of building community for a company is imperative, and designing to support these efforts was such a great experience.
View Project
Deep Dives
Exploring the fascinating processes and creative challenges behind projects that were too interesting not to share.
How a Spooky Creative Strategy Generated $1.5M+ in Pipeline Growth: The "Don't Get Ghosted" Campaign Case Study
How strategic creative execution transformed a playful Halloween concept into $1.5M in measurable pipeline growth.
Get the Full Breakdown
→
Bringing Customer Stories to Life: Integrating Text-to-Voice AI into Community Insights Videos
How I used text-to-voice AI to turn customer feedback into compelling video content that strengthens community engagement and scales storytelling efforts.
Get the Full Breakdown →
Testimonials
Leadership Validation
A bit about me...
Creative Director with over 10 years of experience driving enterprise-level growth through data-driven strategy and visual storytelling. I specialize in building high-performing teams and scalable design systems that delivered $1.5M in pipeline results.
Learn More
Curated Works
I partnered with the Senior Manager of Account Based Marketing in creating an AI bot using Gumloop to streamline the process of creating and deploying display ads. A total time saver going from two days worth of work narrowed to 1 hour.
AI Passion Project 2026
Most Complete Workflow
%
Invocan participants across 7 departments.
85+
Project submissions
7
Award categories
Natalia Burris // Creative Showcase
Transforming brand vision into measurable business growth through strategic design leadership.
View Projects
Follow On LinkedIn
Strategic Brand Leadership
Translating business goals into visual narratives.
Design Operations
Building scalable systems and improving team efficiency.
Cross-Functional Partnership
Collaborating with Product, Marketing, and Engineering to drive ROI.
AI-Powered Ad Workflow Automation
Partnered with the Senior Manager of Account-Based Marketing to architect an automated end-to-end display ad campaign builder using Gumloop. By integrating AI into our workflow, we compressed a traditional two-day production cycle into just 1 hour.
The system automatically writes on-brand copy within strict character limits, structures organized layer names, generates UTMs, populates designed Figma templates, and exports final assets directly to Google Drive. The project was recognized internally, winning the “Most Complete Workflow” award for its seamless execution and massive efficiency gains.
AI Passion Project 2026
Most Complete Workflow
100+
Invocan participants across 7 departments.
85+
Project submissions
7
Award categories
Curated Works
The curated selection below showcases my approach to design as a primary driver of enterprise growth and operational efficiency. These projects highlight my leadership in design direction, strategic planning, and the architecting of scalable design systems. From data-driven decision making to multi-channel campaign orchestration, my focus is on translating complex business objectives into high-impact brand experiences. Every project here represents a proven track record of cross-functional collaboration, technical innovation, and measurable results.
Scaling Brand Operations
Invoca brand guidelines (2019 - 2024)
How I engineered a unified design ecosystem to increase team velocity and ensure 100 percent brand cohesion across all global touchpoints.
View Project
Architecting Thought Leadership
eBook & AI Workflow implementation Project case study
How I led the creative orchestration of a global research initiative, delivering 8 industry-specific reports and an innovative AI-driven multimedia rollout.
View Project
The Ultimate Guide to Conversational Intelligence
Interactive eBook
This carefully designed interactive guide informs contact center managers on how conversational intelligence improves sales conversions. Learn about the process in how this guide went from concept to execution.
View Project
Deltapath Mobile
Ux/Ui Design
Deltapath Mobile revolutionized the way business communication and virtual meetings are conducted. As a part of this project, I designed the user interface for the mobile application's login and call screens, as well as created visuals for product promotions to showcase the innovative features and benefits of the app.
View Project
Deltapath Corporate Video
Video Direction and Production
Brand video creation outlining the need of proper unified communications tools and the role that Deltapath plays in bridging the gap between the advancements of modern communication technology and outdated appliances.
View Project
Conversation Intelligence Heroes
Corporate Community Brand Advocacy Initiative
Building community and brand advocacy for Invoca. Establishing a presence that would make customers happy to be sharing their experience and insights revolving Invoca. The importance of building community for a company is imperative, and designing to support these efforts was such a great experience.
View Project
Deep Dives
Exploring the fascinating processes and creative challenges behind projects that were too interesting not to share.
How a Spooky Creative Strategy Generated $1.5M+ in Pipeline Growth: The "Don't Get Ghosted" Campaign Case Study
How strategic creative execution transformed a playful Halloween concept into $1.5M in measurable pipeline growth.
Get the Full Breakdown
→
Bringing Customer Stories to Life: Integrating Text-to-Voice AI into Community Insights Videos
How I used text-to-voice AI to turn customer feedback into compelling video content that strengthens community engagement and scales storytelling efforts.
Get the Full Breakdown →
Testimonials
Leadership Validation
A bit about me...
Creative Director with over 10 years of experience driving enterprise-level growth through data-driven strategy and visual storytelling. I specialize in building high-performing teams and scalable design systems that delivered $1.5M in pipeline results.
Learn More